On February 25, 2024, Associate Professor Fapilai Thaveesinsopa, Director of the College of Hotel and Tourism, assigned Mr. Hadschaipakorn Panma, a lecturer in the Department of Management and Business Development, to organize a revenue-generating academic service project. Mr. Pongsdanai Thaoju, the owner of the brand Makesomethingsimple, also joined as a guest speaker. The lecture covered the topic “Stunning Online Course Shop Design Techniques,” aimed at providing entrepreneurs with strategies to attract customers.
The lecture encompassed fundamental aspects of store decoration, including:
- Appropriate color selection to match the store’s ambiance
- Designing the storefront
- Creating an in-store atmosphere with decor items to enhance the shopping experience
- Using scents to evoke emotions
- Selecting music that aligns with the business theme
- Regularly updating store decorations based on customer behavior
- Techniques for contextualizing product images for marketing content
