Empowering Tourism Businesses with Online Marketing: A Successful Workshop

The College of Hospitality and Tourism at Rajamangala University of Technology Srivijaya (RMUTSV) Trang Campus, along with the Trang Skill Development Office, recently held a successful “Online Marketing Workshop for Tourism Businesses” from July 8-11, 2024, at Eco Inn Hotel, Trang.

Led by Assistant Professor Fahpilai Taweesinsopha, Director, and facilitated by Dr. Chayanun Khaoplod and Mr. Witthaya Toodam, lecturers, the workshop aimed to equip tourism professionals with the skills needed for the digital marketing landscape. Forty participants gained valuable insights from industry experts, including Ms. Tiwakorn Kamjun (Director of Success Idea Institute), on online marketing trends, New Normal strategies, personal branding through social media, and effective online product presentation.

This workshop fostered a positive attitude towards digital marketing in the tourism sector. Participants learned how to enhance their online marketing capabilities and drive business growth. This initiative highlights the College of Hospitality and Tourism’s commitment to providing industry-relevant training and empowering tourism businesses to succeed in the digital era.

Images/Information: Ms. Kanjan Chumdee