The College of Hospitality and Tourism (CHT), Rajamangala University of Technology Srivijaya (RUTS), Trang Campus, continues to raise the quality of teaching and learning under the program of Bachelor of Business Administration in Management and Business Development (MBD). This program is a collaboration between RUTS and CP ALL Public Company Limited, aiming to develop students’ competencies in alignment with the demands of the business sector.
On April 3, 2026, the MBD program hosted the “Social Media Marketing and Content” workshop at the Seagrass Meeting room, CHT. It aimed to reinforce students’ discipline in online marketing, content creation, and digital communication, empowering them to apply these skills in their studies, internships, and future careers professionally.
On this occasion, Assistant Professor Fapilai Taweesinsopa, Director of the CHT, presented opening remarks along with Assistant Professor Nutchanat Tupkrut, Chair of the MBD Program, the project coordinator. The event was honored by Mr. Treererk Pechmon, a lecturer in the Marketing Program from the Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University, who delivered lectures on “Content Online Marketing,” “Video Content,” and “Question & Answer Content,” sharing his expertise and experience with students.
Furthermore, on April 7, 2026, 23 second-year students from the MBD program, accompanied by Assistant Professor Nutchanat Tupkrut and Ms. Kittima Hemjinda, lecturers and supervisors, participated in a study visit at Viya Crab Products Co., Ltd. to lecture on “Social Media Marketing and Content.” The lecture provides students with learning experiences from the business sector.
This project represents another important step in integrating collaboration among educational institutions, the business sector, and the community. It boosts students’ practical experience while preparing them with essential 21st century skills, preparing them to become quality graduates who can successfully meet the demands of the labor market in the future.
Photographer: Assistant Professor Nuchanat Thapkruad and Ms. Kittima Hemjinda
Photographer/Editor: Ms. Kanjan Chumdee
Translator: Ms. Pityada Jeokwon
