{"id":21262,"date":"2025-05-28T11:06:44","date_gmt":"2025-05-28T04:06:44","guid":{"rendered":"https:\/\/cht.rmutsv.ac.th\/ruts\/?p=21262"},"modified":"2025-05-28T11:06:52","modified_gmt":"2025-05-28T04:06:52","slug":"branding-en","status":"publish","type":"post","link":"https:\/\/cht.rmutsv.ac.th\/ruts\/en\/2025\/05\/28\/21262\/branding-en\/","title":{"rendered":"Rajamangala University of Technology Srivijaya, Trang Campus \u2013 College of Hospitality and Tourism, organizes a practical training course on product design and branding development to win customers’ hearts and meet the needs of new-generation tourism entrepreneurs"},"content":{"rendered":"\n

Under the project \u201cFrom Crisis to Adaptation: High-Quality Marine Tourism Development in the Gulf of Thailand\u2013Andaman through Learning Ecosystem Development, Modern Management, Technology, and Innovation,\u201d<\/em> the College of Hospitality and Tourism, Rajamangala University of Technology Srivijaya, Trang Campus, held a short-term practical training workshop titled \u201cProduct Design and Branding Development to Win Customers\u2019 Hearts\u201d<\/em> during May 20\u201321, 2025.<\/p>\n\n\n\n

The event was honored by the presence of Asst. Prof. Fapilai Taweesinsopha<\/strong>,Director of the College of Hospitality and Tourism, presided over the opening ceremony. The training aimed to enhance participants\u2019 knowledge and understanding of brand design, product identity creation, and brand communication in the digital age. It also encouraged creativity in product and service development to make them stand out, reach target audiences effectively, and compete efficiently in the market. The program was directed by Dr. Siriwan Kingrat<\/strong>andAsst. Prof. Nuchanat Thabkrut<\/strong>.<\/strong><\/p>\n\n\n\n

On the first day, the participants had the honor of learning from Khun Tiwakorn Kumjun<\/strong>, a branding and marketing expert. He shared insights on brand identity creation, brand design, digital communication, and the use of marketing tools to effectively reach target audiences.<\/p>\n\n\n\n

On the second day, the participants visited the Science Park at Prince of Songkla University<\/strong>, where they were welcomed by Khun Yinglak Srinualkhao<\/strong>, Manager of the Innovation Design Center, and Acting Sub-Lt. <\/strong>Detchawin Kaewsriwongsakorn<\/strong>, Public Relations and Corporate Communication Officer. The speakers provided lectures on innovative services and entrepreneur support, and the participants toured key innovation spaces and labs that play a significant role in creative product and brand development.<\/p>\n\n\n\n

This activity represents an important step in empowering new-generation tourism entrepreneurs to adapt to change and grow sustainably in the creative economy era.<\/p>\n\n\n\n

Photos: Dr. Siriwan Kingrat<\/strong>
<\/strong>Report and Photos: Ms. Kaenchan Chumdee<\/strong><\/p>\n\n\n\n

Translator: Asst.Prof. Supaphon Charoensuk<\/strong><\/strong><\/p>\n\n\n\n

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Under the project \u201cFrom Crisis to Adaptation: High-Qual […]<\/p>\n","protected":false},"author":10,"featured_media":21265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157],"tags":[],"class_list":["post-21262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/posts\/21262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/comments?post=21262"}],"version-history":[{"count":1,"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/posts\/21262\/revisions"}],"predecessor-version":[{"id":21268,"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/posts\/21262\/revisions\/21268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/media\/21265"}],"wp:attachment":[{"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/media?parent=21262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/categories?post=21262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cht.rmutsv.ac.th\/ruts\/wp-json\/wp\/v2\/tags?post=21262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}