On December 6–7, 2024, the College of Hospitality and Tourism (CHT), Rajamangala University of Technology Srivijaya (RMUTSV), Trang Campus, organized the workshop ‘The Right Product Development Must Start with Understanding Customers’ at the Kam Ling Muang Trang Learning Center, Trang Polytechnic College, and the VARNI Southern Wickery in Phatthalung Province.
This event was honored by Assoc. Prof. Chanpen Chit-chaeo, Mr. Hussachaipakorn Panma, Dr. Sivawong Petjun, and Mr. Manattapong Senghuad, distinguished experts who shared their expertise on innovative product prototyping, target market analysis, marketing strategies for community products, and obtaining community product standards.
Asst. Prof. Fapilai Taweesinsopa, Director of the CHT, assigned Ms. Jantiwan Samati, Head of Workforce Development for the Coastal Tourism Industry and Specialized Training at the Southern Andaman Regional Center, to open the ceremony, along with Assoc. Prof. Kannika Buatongrueng, the project coordinator.
This activity aims to enhance the capabilities of community entrepreneurs, elevate the quality of community products, and increase their competitiveness in the modern market. The workshop emphasizes practical application, ensuring participants can immediately implement the knowledge gained.
Photos: Prof. Kannika Buatongrueng
Information: Ms.Kanjan Chumdee
Translator: Ms.Pityada Jeokwon
