On September 1, 2025, the College of Hospitality and Tourism, Rajamangala University of Technology Srivijaya (RUTS), hosted a Non-Degree short course entitled “Unlocking Marketing with AI: Boosting Business with Intelligent Tools”. The program was conducted online via ZOOM, with Dr. Jatuporn Hoktha, Deputy Director for Administration and Planning, presiding over the opening ceremony on behalf of Asst. Prof. Fapilai Taweesinsopa, Director of the College of Hospitality and Tourism.
This training aimed to strengthen participants’ knowledge in digital marketing, with a special focus on harnessing AI tools for content creation, copywriting, graphic and video design, and strategic marketing analysis. The course was designed for the general public, online entrepreneurs, students, and anyone interested in applying AI to business development.
Participants received practical, hands-on knowledge ranging from the fundamentals of digital marketing and AI, techniques for generating posts, articles, and video scripts, to producing graphics and videos with intelligent tools. The program also emphasized systematic methods for analyzing and evaluating marketing strategies.
The session was led by Mr.hussachaipakorn Panma, a marketing and Generative AI specialist, who shared his professional insights and experience with attendees. Upon completion, all participants will be awarded a certificate from the College of Hospitality and Tourism, RUTS Trang Campus, in recognition of their enhanced skills for the digital era.
Photo Credit: Mr.hussachaipakorn Panma and Ms. Kornwisa Romruen
Compiled by: Ms. Kanjan Chumdee
Translated by: Asst. Prof. Supaphon Charoensuk
