The College of Hospitality and Tourism (CHT) Rajamangala University of Technology Srivijaya (RUTS), Trang Campus, organized the “Branding Designer” workshop program on 13–14 May 2026 at the Kaem Ling Muang Trang Academic Service Building, Trang Polytechnic College. The program also included study visits to the Design Innovation Center and One More Thai Craft Chocolate.
On this occasion, Assistant Professor Fapilai Taweesinsopa assigned Assistant Professor Rarin Khuawaraphan to deliver the opening ceremony. All activities throughout the program were supervised by Assistant Professor Kannika Buathongruang as the project coordinator.
The workshop was privileged by distinguished speakers from various sectors who shared their expertise and experiences, including Mrs. Jirayunut Ajariyakajorn, Ms. Parichart Boonkird, Assistant Professor Chanpen Chidchuea, and Ajarn Hatsachaipakorn Panma. The speakers provided knowledge on brand design and development through practical learning processes, including product identity analysis, brand image design, the application of technology and AI tools, as well as marketing strategies aimed at adding value to products and increasing their competitiveness.
This project reflects the commitment of the CHT to developing learners’ potential with multidisciplinary skills and the effective integration of design knowledge and modern technology. The event aims to produce quality graduates with practical competencies who can efficiently meet the demands of the future creative business sector.
Photo: Kannika Buathongruang
Written by: Ms. Kanjan Chumdee
Translated by: Ajarn Pityada Jeokwon
